Using a franchise of your choice find a series of film posters from films in the franchise and evaluate

 

The Hunger Games film series is the 19th highest grossing-film franchise of all-time, having grossed over US$2.5 billion worldwide. The genre is Adventure, thriller and Science Fiction this has been clearly defined to the audience by the colours provided on the poster. As the colours consists of mainly colours like red and black you can identify this as action and a thriller. As the genre is adventure and thriller you can see the target audience is young adults as a use of escapism.

The producers have created an ‘established formula’ in their posters top show that the books and the movie will have a similar narrative by the way the books and the movies both have the same ‘mockingjay’ sign. This helps the audience and you can already tell that if you like the book you will most likely enjoy the film also.  In addition the posters to each films also link by having this same ‘mockingjay’ sign and including the same colours and fonts on each poster. Also the movie posters have similarities by the way they all have the main character on each one of the posters. Another simularity to the film posters is that the main character is always in the center of the screen which makes her the main focus.

The producers have ‘refreshed’ the franchise with each poster by having the main character in a different stance on each poster although she still looks dominant she looks dominant in different ways. They have also changed each poster by changing what she wears for exampple each time she is wearing black but in the last one she wears red this could be to show that she has more passion, intensity and power this shows she has an goal that she is ready to reach and she has perserverence.