Using a franchise of your choice find a series of film posters from films in the franchise and evaluate

 

The Hunger Games film series is the 19th highest grossing-film franchise of all-time, having grossed over US$2.5 billion worldwide. The genre is Adventure, thriller and Science Fiction this has been clearly defined to the audience by the colours provided on the poster. As the colours consists of mainly colours like red and black you can identify this as action and a thriller. As the genre is adventure and thriller you can see the target audience is young adults as a use of escapism.

The producers have created an ‘established formula’ in their posters top show that the books and the movie will have a similar narrative by the way the books and the movies both have the same ‘mockingjay’ sign. This helps the audience and you can already tell that if you like the book you will most likely enjoy the film also.  In addition the posters to each films also link by having this same ‘mockingjay’ sign and including the same colours and fonts on each poster. Also the movie posters have similarities by the way they all have the main character on each one of the posters. Another simularity to the film posters is that the main character is always in the center of the screen which makes her the main focus.

The producers have ‘refreshed’ the franchise with each poster by having the main character in a different stance on each poster although she still looks dominant she looks dominant in different ways. They have also changed each poster by changing what she wears for exampple each time she is wearing black but in the last one she wears red this could be to show that she has more passion, intensity and power this shows she has an goal that she is ready to reach and she has perserverence.

Promotion of Films through Social Media

Social Media has been a pivotal role in the promotion of the June 2016 new film, Finding Dory. The producers of Finding Dory, which is the follow on from Finding Nemo, used a variety of social media’s like Twitter, Facebook, Tumblr, YouTube and Instagram to help spread the awareness of the film. This has helped to raise the number of people who know about it and subsequently the number of people who are eager to see it. It has helped to build the hype of the film because even though it is set to come out in 2017, the platform of people who want to see it is high thanks to social media. As it is being promoted earlier it gives people more time to talk about it and get excited about going to watch it when it comes out this will cause a lot of people going to watch it as soon as it comes out.

 

 

 

It has constructed a varied audience by putting it on many social Medias. By putting it on Facebook, it is reaching out to a young audience because that is the main social media site that young people who are interesting in Disney films are on. In addition to this as they promote through their own pages on things such as Facebook it help apply to a certain target audience for example the particular people who enjoy watching Disney films will be interested in finding dory. Also this reaches out to older people (parents of young children) because they will be the ones who take them to see it.  By putting it on Twitter, it reaches out to teenagers because that is often seen as their main social media site, here a hashtag can also be made which creates better promotion and by putting it on YouTube, it reaches to a wide age range because most people use it to see trailers before going out and watching movies.

Other than liking and sharing everything Finding Dory related, the audience participation haven’t done much more in terms of promotion. Although, they have been coming up with possible plots and new characters, as well as discussing their views with one another on what they think/hope will happen.

 

 

 

These internet campaigns have been so successful in the promotion of Finding Dory because by hyping the release so early into the production, the producers know that this film is going to be popular. Subsequently, it helps them to know that as it has had such a big and favourable response on social media, it will need to be out in majority cinemas for everyone to see.

 

 

 

 

 

 

Many different temporary posters for Finding Dory have also been released although none have been verified or marked official. This has aided its promotion because they just pop up everywhere which increases its publicity to people who don’t have social media, don’t use social media or just didn’t see the other promotions of the film on their social media. Also this movie is a sequel which means that the promotion is easier as the people who watched finding nemo will already want to watch finding dory.

With so many promotional methods out there, it is more likely for people to find out about the film compared to if only the Facebook account for Finding Dory existed. Most people would find out about this film during trailers that are displayed at cinema before a film, poster, social media and friends.

 

 

 

 

 

 

 

 

 

 

 

The start-up music to pretty little liars is very mysterious, this is good as so is the show. This allows you to understand that the show will have a lot of suspense and tension.

The lyrics allow you to also get an in depth meaning of the show as it you start to realise who the main characters are and what is going to happen. Due to the lyrics you can also see that a secret is going to be made this causes you to want to watch it as you would like to know what the secret is.

The music is non-diegetic as the music is in the background and not visible. However this adds a dramatic effect.